Local farmers from SM Calamba display their fresh produce at the SM Weekend Market. Developed as a collaborative effort between SM Foundation and SM Supermalls, the initiative is a strategic move to integrate local producers into the retail ecosystem while bolstering economic resilience and community development.Local farmers and entrepreneurs are finding a bigger market through the SM Weekend Market, a joint venture of SM Foundation and SM Supermalls.
“Our goal is to transfer modern, science-based agri-technology skillsets to our farmers. Once equipped with these advanced skills and knowledge, we link them to the available market,” SM Foundation assistant vice president Cristie Angeles said. “The SM Weekend Market provides MSMEs the strategic venues or marketplaces to showcase their products and engage directly with consumers,” SM Supermall president Steven Tan said.
The program spans 14 weeks, equipping participants with essential skills in agriculture, business management, and market readiness. Through rigorous training in sustainable farming techniques and mentorship on effective product presentation and pricing strategies, KSK-SLP ensures that aspiring entrepreneurs are well-prepared to thrive in competitive markets.