Shropshire Chamber’s 'Best New Business' has hugely successful opening weekend

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Lilakshop's debut store attracted more than 400 people to Shrewsbury in a very successful opening weekend.

Up bright and early for the grand opening of Lilakshop – a new Korean pop and skincare store – were the lucky few who would see the inside for the first time. From collage walls and selfie spots to a bright holographic sign, this pioneer store was ready to bring that extra sparkle to Shrewsbury’s town centre.

“I feel well and truly exhilarated. I am so proud of my team and all the hard work that was put into this opening which paid off, evidently!” notes Lilakshop owner, Cerys Howell. “I cannot begin to thank everyone for their support, both pre-existing customers and Shrewsbury locals who just popped by, it means so much to all of us at Lilakshop.”

“Being able to showcase our award in-store is a pinch me moment and has allowed me to have tangible proof to thank my customers for their support. Without them, it would not have been possible.”

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