Honda-Nissan-Mitsubishi alliance completes Japan car industry consolidation

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Japan’s carmakers are using a combine-and-compete strategy defined by batteries and software, with Honda, Nissan and Mitsubishi joining forces. Toyota, Subaru, Suzuki and Mazda have done the same.

Makoto Uchida , president and CEO of Nissan, and Toshihiro Mibe, director, president and representative executive officer of Honda, at a press conference in Tokyo on Thursday. Japan?s carmakers are putting the finishing touches on a combine-and-compete strategy for an automotive age defined by batteries and software, with three manufacturers joining forces to complement a separate Toyota Motor Corp.-led coalition. Honda Motor Co. and Nissan Motor Co.

Nissan, Honda and Mitsubishi have been behind the curve in moving to what automakers increasingly refer to as software-defined vehicles, which run on code as much or more than cars of the past were powered by combustion engines. The Japanese government set a target last month for its companies to account for 30% of the software-defined vehicle market in 2030.

 

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