The music industry will continue to experience growth throughout the decade, with total music revenue reaching approximately $131 billion by 2030, according to Goldman Sachs. This lucrative business is built on streaming but also witnessing an unprecedented surge in innovation and entrepreneurship in artificial intelligence. With over 300,000 tech and media professionals laid off since the beginning of 2023,, a new wave of talent has been funneled into music tech startups.
The concept of “artist as an avatar” has become increasingly popular, which draws inspiration from the gaming community. Companies like CreateSafe, the startup powering, have built generative audio models that enable anyone to either license the voice of a well-known artist or replicate their own voice. This innovative approach also reflects the adaptive and forward-thinking nature of artists. Established artists likehave also delved into AI initiatives and investments.
Drew Thurlow is the founder of Opening Ceremony Media where he advises music and music tech companies. Previously he was senior vp of A&R at Sony Music, and director of artists partnerships & industry relations at Pandora. His first book, about music & AI, will be released by Routledge in early 2026.
Rufy Anam Ghazi is a seasoned music business professional with over eight years of experience in product development, data analysis, research, business strategy, and partnerships. Known for her data-driven decision-making and innovative approach, she has successfully led product development, market analysis, and strategic growth initiatives, fostering strong industry relationships.