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Elon Musk’s X sues advertisers, including CVS Health and other companies, over alleged ‘massive advertiser boycott’

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Elon Musk's X News

Lawsuit,Twitter Takeover,CVS Health

The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.

FILE - Elon Musk arrives before a joint meeting of Congress at the Capitol in Washington, July 24, 2024. Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

X CEO Linda Yaccarino said in a video announcement that the lawsuit stemmed in part from evidence uncovered by the U.S. House Judiciary Committee which she said showed a “group of companies organized a systematic illegal boycott” against X. The lawsuit’s allegations center on the early days of Musk’s Twitter takeover and not a more recent dispute with advertisers that came a year later.

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