Technology and film go hand in hand, think CGI, animatronics, and green screen. But where does AI fit into film production, and how will it impact the industry?
The WGA and studios agreed to terms that allow AI to be used as a writing tool, but it can’t be used to replace a worker.But AI has the potential to be able to do a lot more than just be used as a writing tool or to replicate an actor’s voice. AI could be used in essentially every aspect of film: searching real estate data to scout for filming locations, creating graphics, and even tailoring marketing strategies based on audience data.
recently. “You can’t replace what’s real. You can’t replace the soulfulness of a human being, the soul. You can’t replace humanity. Machines can try, but I’m sorry…”Leaders within the industry and workers’ unions are very aware of the dangers that AI could pose to job security and the integrity of film. WGA and SAG-AFTRA both included language around AI in their recent strike demands, and it seems that most people are willing to work with AI rather than have AI replace them.