Hopes High for Alberta’s Regulated Sports Betting, iGaming Market, but Launch Date Still TBD

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A competitive market for online sports betting and iGaming in Alberta has at least one operator rubbing its hands together in anticipation.

The coming launch of a competitive market for online sports betting and iGaming in the Western Canadian province of Alberta has at least one operator rubbing its hands together in anticipation, even if there’s no date yet for when the new regulatory framework will go live.

Aboultaif added that the government spent the summer meeting with casino and racino operators, as well as First Nations, to get their thoughts about an “expanded iGaming model” in the province. Expect theScore Bet to go live in Alberta when commercial sports betting goes live, likely by next year, Penn CEO Jay Snowden said during today's Q2 earnings callPENN Entertainment Inc. CEO Jay Snowden said Thursday during the company's second-quarter earnings call that they expect Alberta to be “a very strong market for us,” as theScore is a well-known brand across Canada and its media app is widely used.Wyomissing, Pa.-based PENN also operates ESPN BET in the U.S.

 

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