Not content with being named the UK's top on-the-go breakfast destination this year , Greggs is now targeting the evening meal market - with pizza potentially the main attraction.CEO Roisin Currie said the bakery chain's evening sales were 'growing faster' than any other time of day.'We are very focused on evening trading at the moment because we believe this is a really profitable part of the business long term,' she told The Grocer.
Ms Currie said the company could offer a 'breadth of range' to customers - including hot and cold sandwiches, pizza, bakes and salads.'Pizza is very important for us when competing with the food-to-go market as a whole,' she said.Up to 160 new sites, set up for evening trading, could be opened each year as part of the plans, The Grocer reports. The stores would be opened near train stations, airports and popular commuter routes.
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