Landlords turn to concessions to lure renters in increasingly competitive market

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Concessions,Zillow,Market

More landlords are offering concessions to lure tenants with more apartments hitting the market.

Rental market supply and demand appear to be coming into better balance, as more multifamily units were completed in June than in any month in nearly 50 years, according toA third of property managers are now offering concessions – perks that could include free weeks of rent or free parking.The typical asking rent for a single-family home is $2,294, according to Zillow.Since the beginning of the pandemic, rents nationally have increased by about 33%.

“This slowdown in rent growth is helping the typical renter stay just on the right side of affordability,” Zillow Chief Economist Skylar Olsen wrote in the report published Monday. “A household earning the median renter income would spend 30% of that income on rent. That is an improvement from 2022, but right on the edge of what is considered affordable.”3.6% over the last year, slightly outpacing the current annual rate of rent growth.Senior Economic Analyst Mark Hamrick said Tuesday.

There were about 8.09 million "missing households" that year, Zillow said. Those are people, including families, living with nonrelatives.Families increased by 1.8 million, but only 1.4 million housing units were built, Zillow said.Home construction slowed after the Great Recession.Home construction has inched up every year since, but we’re still far short of the 1.6 million to 1.9 million homes that were being built each year in the early 2000s.

 

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