Taylor Swift Pulling a 9/11 Gives Companies a Whole New Reason to Advertise on X

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SIlly edgelord AI-generated images flood X.

Elon Musk’s Grok AI is so dated and boring that it’s repeating controversies from a year ago. Grok-2 is the latest iteration of xAI’s large language model. X users who pay for a sub can use its bold new feature: text-to-image generation. And in a move that’s sure to bring advertisers back to the platform, strange and offensive images flooded X on Wednesday following Grok-2’s launch.

Grok has always felt like a latecomer to the AI game, an also-ran LLM that Musk rushed to market because he missed the boat on OpenAI and ChatGPT. Musk was an early investor in OpenAI but he pulled out of the company in 2018 over a dispute about OpenAI’sChatGPT and OpenAI got big after Musk pulled out. Musk launched Grok in 2023, but the market was truly captured by then. There isn’t much space for an LLM that’ll do what ChatGPT does, but worse, and colored by extremely online edgelord humor.

 

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