Some of the world's biggest game companies are joining together to make us all look at this truly awful horse

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Lincoln spent his formative years in World of Warcraft, and hopes to someday recover from the experience. Having earned a Creative Writing degree by convincing professors to accept his papers about Dwarf Fortress, he leverages that expertise in his most important work: judging a videogame’s lore purely by its proper nouns.

Journalism is a tireless line of work. At all times, you've got to be vigilant for where news might break next. I've got my nose to the ground, foraging for what might be buried in a corporate press release, uttered in an interview, or bubbling up on social media, knowing that sometimes—Other times, times like today, what I find is all the world's biggest game companies tweeting the same dumbass horse.

Lincoln's previously written for sites like Waypoint, Polygon, and Fanbyte, and spent three years freelancing for PC Gamer before joining on as News Writer in 2024. He's a sicko for games that act as storytelling toolkits, whether we’re shaping those stories for ourselves or sharing them with others, and will take any opportunity to gush about Monster Hunter.

 

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