New FTC decision could 'inject' DEI into business practices nationwide, GOP commissioner says

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The Federal Trade Commission has issued a new decision that one Republican commissioner warns could incentivize DEI practices on companies that offer price-varied goods and services nationwide.

The Federal Trade Commission has issued a new decision that one Republican commissioner warns could incentivize diversity, equity and inclusion practices in companies that offer price-varied goods and services nationwide. The FTC brought and settled a case Thursday involving an Arizona car dealership the agency accused of having advertised misleading prices for vehicles to attract consumers to the dealerships — the actual prices were thousands of dollars more than advertised.

In short, the FTC's decision could effectively compel businesses that engage in sales and price differentiation to make business decisions based on race or other DEI-related factors to avoid FTC enforcement. HARRIS' PRICE CONTROL PROPOSAL RISKS VALIDATING 'COMMUNIST' LABEL, SAYS LIBERAL WASHINGTON POST COLUMNIST The FTC is a federal agency that enforces consumer protection and competition laws across a variety of economic sectors.

 

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