Companies around the world are still figuring out how to integrate artificial intelligence into their business models. For some industries, such as music and comics, the AI boom already poses a threat to business, thanks to copyright infringement issues. But there is one sector where the benefits from the AI boom appear straightforward: gaming. AI has played a role in the gaming industry long before the frenzy of recent years.
Tencent, China’s largest gaming group, has been using generative AI technology, which helps game developers quickly to generate animations and create realistic three-dimensional backgrounds and scenes for games. Other decision-making AI tools are used for game-development testing, simulated gameplay, and to create game missions and scenarios. The country’s second-biggest group NetEase has also started using generative AI to refine game development across planning, design and coding functions.