Uptick in niche cruises from Taylor Swift to KISS themes helps keep industry afloat

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Niche cruises are now available for the very religious to the very diehard pop music fans. First-time cruisers are spending time and money to join onboard.

Niche cruises are on the rise for fans of everything from Star Trek to Taylor Swift.The Taylor Swift extravaganza is set to take up 199 rooms on an existing Royal Carribbean International ship for five nights in the Bahamas, for example.HOLLAND AMERICA RUNNING SOLAR ECLIPSE CRUISES IN 20266% more passengers are expected onboard cruises this year than in 2019 according to the Cruise Lines International Association. That number comes out to nearly 36 million passengers.

"That’s the music they loved when they were in high school," he says. "So that’s what they are going back to relive," said Chris Hearing of Entertainment Cruise Productions to the Economist.OKLAHOMA FAMILY SOCKED WITH $12K IN FEES, EXTRA EXPENSES AFTER GETTING LEFT BEHIND ON NORWEGIAN CRUISEIf the Taylor Swift extravaganza proves anything, it's that niche cruises can appeal to all ages. In an attempt to bring in the under-50 crowd, for example, 2000s music is featured.

 

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