From the artistic cult following of ISAMAYA to the science-led formulas of Allies of Skin, these top independent beauty brands are disrupting the industry.The beauty industry has experienced a significant shift in leading trends, with clean beauty at its forefront. More than ever before, consumers are more informed on the ingredients that go into beauty products, prompting them to pivot towards clean beauty brands, due to more cautious and conscious spending habits.
Autonomy is one of the most important benefits of being a independent brand allowing the owner full control over business operations, product development, marketing, and distribution. Decisions are ultimately made by the brand’s owners or leadership team without the need for approval from a larger parent company. Free of restrictions, independent brands are able to share their distinct identities and vision that reflects the founders’ personal values and philosophies.