The owner of Ted Baker will on Wednesday announce that it has struck a deal with an American group to re-establish an online presence in the UK, days after its remaining retail stores were shut for good. Sky News has learnt that Authentic, which has owned Ted Baker since 2022, has struck a deal with United Legwear and Apparel Co to operate an e-commerce presence for the brand in Britain and Europe.
which has partnerships of varying kinds with clothing brands including Skechers, Puma North American, Scotch & Soda and DKNY, is already Authentic's operating partner for Ted Baker in the US and Canada, meaning it is already familiar with the brand, insiders said. Money latest: Half of young people doing 'big no-no' with holiday money Retail industry sources said the deal would be announced on Wednesday, with the partnership launching in the autumn.
's administrator, Teneo, was forced to close 15 Ted Baker stores earlier in the year, a move which caused 200 people to be made redundant. Ted Baker was delisted from the London stock market in 2022 after being bought by Authentic, headed by the entrepreneur Jamie Salter, for about £210m. The retailer's torrid period began in 2019 when founder Ray Kelvin left amid claims of inappropriate behaviour towards colleagues.