Tinashe and Kaytranada on Viral Moments, Industry Plants, and Pop Girl Rivalries

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For our September 2024 issue, the summer's reigning pop queen Tinashe joins Kaytranada to talk going viral, style, and pop rivalries.

freak. After going viral with “Nasty,” a sexy summer hit that’s put the industry veteran onto a new generation of fans, she’s gearing up for the release of her seventh studio album,. After fighting for the spotlight for over ten years, is this finally the 31-year-old’s moment? As the newly independent singer tells her friend and collaboratorKAYTRANADA: I’m good. I just got back to L.A.

TINASHE: I’m not sure why the zeitgeist has kept me in some type of niche category. But I’m in a great position. I have fans that love me, I’m able to tour, I’m able to make the art I want to make. So I’m pretty satisfied. As much as I want all the success and the accolades, I have such a great career, so I’m thankful. But I don’t know why. It could be the universe. It could be the way society’s set up. Being a Black woman in music is difficult.

KAYTRANADA: Yeah. So you’ve been labeled as a pop and R&B artist. How do you feel about being classified? KAYTRANADA: I got tea as well. I used to have candles, like Diptyque or Top Shelf. I learned that through a session I had one time when Mary J. Blige was like, “I’m not going to the booth unless I have a candle.” And I’m like, “That was crazy.” Also some good old wine, tequila, just in case people want to get lit.KAYTRANADA: Yeah. That’s what’s up.

 

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