US antitrust trial targets Google's digital ad business

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U.S. Department Of Justice News

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Alphabet's Google faces trial in a second antitrust case next week where the U.S. Department of Justice will challenge how the search giant monetizes...

- Alphabet's Google faces trial in a second antitrust case next week where the U.S. Department of Justice will challenge how the search giant monetizes advertising through a system that prosecutors say harms news publishers.

Those advertising tools contributed to the more than 75% of Google's $307.4 billion in revenue last year that came from advertising. The antitrust regulators accuse Google of dominating the markets for the technology behind website ads by tying its tools for publishers and advertisers together, staking out a "privileged position as the middleman."

Google competitors on the advertiser side, such as Trade Desk and Comcast, and publisher side, such as PubMatic, are on the list of potential witnesses. Current or former executives from News Corp, the Daily Mail and Gannett, which has also sued Google, may testify at trial.

 

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