Beyond Meat CEO: The company continues to innovate its products amid leaner times

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Ethan Brown

Beyond Meat founder and CEO Ethan Brown stays firm in his outlook for the company and industry.

"I think we feel really good about where we are. We've been now public for over five years, and there was this tremendous growth in the category and then a contraction, and Beyond Meat continues to lead. And we think we're going to lead the next phase of growth for the category and for Beyond Meat," Brown said on Yahoo Finance, following a breakfast meeting inside Nasdaq's headquarters on Wednesday.Second quarter sales fell 8.8% from the prior year to $93.

In late February, Beyond Meat shifted to avocado oil in its signature burger and beef — a move that cut the saturated fat count by 60% compared to the previous version. Prior iterations used a combination of canola oil and refined coconut oil. The company has since made the same switch for its sausages.

Beyond Meat also showed off a whole muscle steak product to Yahoo Finance that will be packaged to look like filet mignon, and priced at a premium.A plate of Beyond Fried Chicken served with KFC sauces is seen in Chicago, Illinois, U.S. January 28, 2020. Picture taken January 28, 2020. REUTERS/Richa Naidu"Innovation and marketing have laid the foundation for a sales recovery , but it is early. Guidance didn't change, suggesting things are progressing but may take time.

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