Red Lobster’s ‘ultimate’ endless shrimp deal backfires, costing company millions

  • 📰 GlobalCalgary
  • ⏱ Reading Time:
  • 25 sec. here
  • 13 min. at publisher
  • 📊 Quality Score:
  • News: 51%
  • Publisher: 61%

Coconut Shrimp News

Food,Food Prices,How Much Is Red Lobster's Ultimate Shrimp Deal?

Red Lobster announced its 'ultimate endless shrimp' deal would become part of its regular menu back in June, a move it hoped would bring in more diners in the summer and fall, when its restaurants are at their emptiest. It worked, but it also left the company with an $11 million loss in their third quarter.

01:57 | August 27, 202402:13 | July 21, 202401:48 | September 4, 202401:41 | July 23, 2024December 1, 2023

Red Lobster announced its "ultimate endless shrimp" deal would become part of its regular menu back in June, a move it hoped would bring in more diners in the summer and fall, when its restaurants are at their emptiest. It worked, but it also left the company with an $11 million loss in their third quarter. Sean Previl explains how the company has adjusted the deal in an attempt to earn back profits, and why it's still going to end up with a big loss going into 2024.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 50. in CA

Canada Canada Latest News, Canada Canada Headlines