The gaming platform Roblox announced on Friday that it will roll out music charts early in 2025, bringing songs a new level of potential visibility for its nearly 80 million daily active users.
But the music industry would still like to bridge the gap, and Roblox’s virtual universe is a particularly tempting target. That’s because it has a tantalizing number of users whose avatars are wandering around, hanging out with friends, or flocking to games likesays the platform wants to help. To drive more music discovery, it will add a sort of audio player that can show users what track is playing in the Roblox experience they are enjoying.
The band opted to make their music available on Roblox so that game developers can put it into experiences. The hope is that they will gain enough fans to offset the fact that they won’t be directly compensated for any use of their music. Bronstein points out that if artists like The Holy Knives are discovered on Roblox, “they also have means to monetize outside of the platform” — if players go stream the band elsewhere, for example.