Campbell’s to drop soup from company name after 102 years

Bosses at Campbell Soup Company, whose cans feature in one of Andy Warhol’s best known 1960s pop artworks, have announced plans to drop ‘soup’ from its name after more than 100 years.

The 155-year-old company started producing canned condensed soup in 1897 – believed to be the first in the US to do so – and has held the Campbell Soup Company name However, Clouse confirmed that investors would vote on the name change at its annual general meeting in November, saying the new name would better reflect Campbell’s growing product line.

“We will always love soup, and we’ll never take our eye off of this critical business,” Clouse said during the company’s investor day on Tuesday. “But today, we’re so much more than soup.”Clouse said that to meet its financial guidance the company would require soup sales to remain stable. However, the company believes they could start rising more sharply again as the US population ages, given soup is more popular with older people.

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