Serenata Beach Club sells at auction for $1.5M to locally-owned company

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Serenata Beach Club News

Ponte Vedra Beach,Property Auction

The troubled club has been the focus of several I-TEAM investigations as the owners were overcome with financial issues leading to temporary and sudden closures of the club and leaving staff unpaid.

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The troubled club has been the focus of several I-TEAM investigations as the owners were overcome with financial issues leading to temporary and sudden closures of the club and unpaid staff. Michael Mota, a Rhode Island businessman who has been serving as the Transition Manager at the Serenata Beach Club since March, was one of the people interested in buying the club. Mota has been thewhich characterized him last year as a “businessman who is being chased for money in multiple states by creditors, investors, and vendors.”“Over the last five months, our objective is really just keeping the asset alive, meaning keeping the club open.

“Again, this is just to offset the costs the members have enjoyed for many years, a very, very low fee to join the club, and unfortunately, it was just never enough to actually sustain it,” Mota said. “Currently, it’s very difficult to keep it the way it is, only because it was never really set up for success and never brought in enough money to actually sustain itself. So any business knows that it has to have other revenue sources to make it succeed.

“So there is, there is some Boston Globe stories out there. They’re being sued. It’s fake news. You know, unfortunately, we live in a world where anybody can say anything, which you’re seeing right now. There’s an event venue that we have here in Rhode Island, and now the city is going to settle with us. We were never evicted. We never didn’t pay rent,” Mota said.

 

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