Dreamforce 2024, the annual Salesforce conference in San Francisco, was set to begin Tuesday at the city's Moscone Center and was already affecting traffic in the South of Market area.The conference showcasing the latest developments in artificial intelligence and customer relationship management tools is one of the city's largest annual events.
In November, Benioff and Mayor London Breed made a joint announcement that Dreamforce would return.Streets around the Moscone Center have been blocked since last week in preparation for the estimated 170,000 people attending the conference. Howard Street between 3rd and 4th Streets was closed and 4th Street between Mission and Howard Streets, while other traffic was detoured around the area or limited to local traffic.