Reducing this number would translate to a meaningful shift in total greenhouse gas emissions. However, Fredrika Klarén, the head of sustainability atWhile reducing its climate impact is a priority, Polestar is also increasingly focused on how sharing its progress with the industry at large has the potential to transform the impact of motoring as a whole.“We are in a situation where we have a rampant climate crisis,” Klarén says. “We have growing inequalities.
“Sustainability is a key value for us,” Klarén says. “It’s about really talking, engaging, learning, sharing. It’s not an add-on – it’s integrated into everything that we are.” Polestar knew, she says, that it needed to build “transparent, honest” dialogue with its early customers. When it launched its first EV, Polestar 2, in 2020, it also published aBy making changes to the way it manufactures its vehicles, Polestar reduced the greenhouse gas emissions for Polestar 2 by three tonnes in three years . Those learnings have been applied to the production of Polestar 3, which despite being a large SUV, will have a lower climate impact than Polestar 2 when it was launched.
Even more importantly, it must begin now. “We know there is importance in how quickly we reduce climate emissions. Not just when we get down to zero, but how quickly and how much carbon we emit before that.”Creating a climate-neutral car by 2030 serves a practical purpose for Polestar, but it’s also a crucial opportunity to explore new ideas. “For us, this is an R&D-led project,” Klarén says. “This is not a vague sustainability project.