Latina business owner opens Lafayette's newest store, Vintage Vida

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One of the newest retail stores in downtown Lafayette, specializing in items from decades past, is the creation of one of the few Latina business owners in the city.

Vintage Vida, or vintage life as it translates to English, is owned by Carmen Guerrero. She curates pieces that take you on a journey through time, style, and nostalgia. The pieces range from artwork to home décor, books, and sports memorabilia, and even pieces from around the world with Latin influences. "Latino things are being sort of left behind in these homes and not being appreciated as much as I, I knew that they could be," Guerro said.

Whether they're international pieces or pieces from America, all items are sourced from Bay Area homes. "At this point, I've been here longer than I have been in El Salvador. I'm American, influenced by the '80s and hip-hop culture... all kinds of different things," she said.Guerrero walked away from her corporate job after the pandemic to channel her mother, Irma's, entrepreneurial spirit.

 

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