City of Wrexham sees rise in tourism, investment after soccer club takeover by Reynolds, McElhenney

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United Kingdom,Ryan Reynolds,Rob Mcelhenney

A former market and mining town in north Wales has become a new and unlikely tourist destination in Britain after its soccer team was bought by Hollywood celebrities Ryan Reynolds and Rob McElhenney. Wrexham is thriving on and off the field following the 2021 takeover.

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Tourism revenue in Wrexham reached about 180 million pounds in 2023, up 20% from the year before and almost 50% since 2018, according to Ian Bancroft, chief executive of Wrexham County Borough Council. Boutique hotels are popping up across the city, while Hannah Thomas, a local property manager, said more Americans are buying flats in the area and renting them out on Airbnb to tourists coming to watch the soccer.

The takeover of the soccer club and the TV series have “acted as a catalyst to supercharge the change in Wrexham,” Bancroft said in an interview in the council’s offices. “Wrexham’s growth would be happening, but it might only be 1/50th of what it is now.” The pub’s manager, Wayne Jones, has become a celebrity in his own right owing to his frequent appearances in “Welcome to Wrexham,” with actors Will Ferrell and Paul Rudd among those visiting the pub.“The Turf was very similar to Wrexham as a whole — the town was struggling, businesses in it were struggling and we’ve landed very lucky,” Jones said of what he describes as his “little boozer.”

 

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