'I was trying to save my son’ — how British-Nigerian woman started skincare company

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Shalom Lloyd, the founder of Naturally Tiwa Skincare, says she started the company after discovering a remedy for her son's severe eczema.

October 13, 2024 2:55 pmShalom Lloyd, founder of Naturally Tiwa Skincare, says she started the company after discovering a remedy for her son’s severe eczema.

“I was a desperate mum who had just been given this precious gift and was trying to find a way to take my son’s pain away — it’s really that simple,” the 51-year-old entrepreneur said.Leveraging on her background as a pharmacist, Lloyd used raw shea butter and other ingredients to create a recipe.“Josh’s skin started to drastically change and improve and eventually became what it should have been from birth,” she said.

After processing the raw materials, they are exported to the UK for production, quality control, and packaging. “Starting my business was a fluke — I would love to say it was all part of my master plan but I had an incredible job in the pharma industry,” she said.“I had a six-figure salary, I had my children in private school, holidays every year, and I left it. I gave that up because I believe in what I am doing.

 

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