Over the past decade, the spirits industry has seen remarkable growth, driven by consumers' willingness to invest in premium spirits. This trend aligns with a broader shift toward spending on experiences rather than buying stuff. Alongside this growth, the industry has undergone significant consolidation.sits down with Tak Niinami, CEO of Japanese spirits powerhouse Suntory Holdings.
So I took initiative by so many engages with the uh then the CEO of B Santori to put more resources to two key factors, Gamba.So I think as a result of the uh that effort of, of the uh driving the uh be Santori to Santori, I think we created three times as much as the then the bad.
But how is it like working with a family that, I mean, this business has been around what, since 1899?Well, do you think is I really respect the founding spirit that is always, you know, we have to do something new to impress a consumer as well as society.So the founder has been doing two things and that has been carried over as long as 100 and 25 years.
And uh uh uh we, we are now working on um recycling, which means um uh we will change entire um plastic bottles to uh sustainable uh uh plastic bottles.
So I don't think that that's the right way for us to demonstrate that that to reduce the uh alcohol consumption, you wear a lot of different hats.What that is an economy coming out of a very low, it's a low growth environment.It's been a while since uh um we were so much suffered from deflation, we call lost of 30 years.Now that the, the uh Japan's inflation is almost the same as the number of the United States.
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