Amazon Studios boss won’t rule out a potential Embracer acquisition

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Amazon MGM Studios boss Jennifer Salke did not rule out a potential acquisition of Embracer Group in a recent interview.

may bring the Swedish company back into the spotlight, however, as it fuels some light speculation around a potential acquisition.

Asked if there could be a situation in which Amazon takes over Embracer, Salke said: “We’re always talking about those opportunities but I don’t have anything to share .” Though that’s certainly not a confirmation of anything, it's not exactly a strong or definitive ‘No’ either. While Embracer went through a radical trim over the last one-and-a-half years, it does have pieces to offer that could prove attractive to Amazon – first and foremost its treasure trove of IP, such as The Lord of the Rings and Tomb Raider.The Lord of the Rings MMO

and a Tomb Raider show, so it’s not like it would gain access to something it’s outright blocked from right now – it would save some costs on licensing in the long run and could bring in additional revenue from that business as well. Crucially, Embracer’s split means that a potential buyer could pick up the choicest bit of meat – the company under the working title ‘Middle-earth Enterprises & Friends’ – without much ballast.. But if management admits to talking about certain things in public, it’s certainly not off the table.Marco Wutz is a writer from Parkstetten, Germany.

 

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