Reality TV increasingly relies on franchises for success. Is it bad for business?

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Like the Marvel Cinematic Universe or scripted series with countless spin-offs, reality TV has become more reliant on proven franchises as the industry becomes more risk-averse.

In February 2020 — a day before Valentine’s Day, and mere weeks before the world shut down because of the COVID-19 pandemic — a new reality dating show with a kooky hook called “Love is Blind” premiered on Netflix. The series, hosted by husband-wife duo Nick and Vanessa Lachey, followed a group of singles as they went on “dates” with prospective partners sight unseen in a windowless room, separated by a shimmering blue wall, in the hopes of getting engaged in just 10 days.

” It also brought about an “Avengers”-like crossover series, “Ultimate Girls Trip,” which is among the flagship series of Peacock, NBCUniversal’s streaming service. According to Alex Baskin, an executive producer of “The Real Housewives of Beverly Hills” and “The Real Housewives of Orange County,” it’s imperative that expansion doesn’t “end up hurting the mothership.” “There can be an overzealousness now just to try to do the same thing over and over again,' he said.

 

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