Boxer Jake Paul visits with Dallas Cowboys owner Jerry Jones before the Cowboys faced the New Orleans Saints at AT&T Stadium in Arlington, September 15, 2024. Paul and his opponent Mike Tyson were on hand to promote their stadium fight.in a partnership that includes the YouTube-star-turned-prize-fighter owning 25 franchises, with four across Texas in Dallas, Houston and San Antonio.
“I think Dog Haus is just an amazing environment — drinks, food, people, and just being able to grow into something I actually enjoy and love, being there and getting to help with marketing, growing franchises is something I’m super passionate about,” Paul told“A lot of people who know me know that I’m a big food person. I believe I have good taste, and so I can share that with my fans.
The multifaceted partnership will touch on many aspects of Dog Haus’ business practices, including marketing campaigns, in-store experience, culinary innovation and the “overall strategic vision of the brand.”“He’s a once-in-a-generation talent,” said Dog Haus CEO Michael Montagano. “As I’ve gotten to know Jake, our partnership is very little about his celebrity or reach. It’s about his brain.
In the lead-up to the fight, Paul will have some surprise Dog Haus appearances at “Fight Night Haus Parties,” events that will take place at every Dog Haus location.Sports digital producer with The Dallas Morning News since 2015. Covers a little bit of everything , while also serving as resident WWE/UFC scribe.