The business behind ShopRite stores acquired the Di Bruno Bros. trademark and product line

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Wakefern Food Corp., acquiring Di Bruno, hinted at plans to grow the brand.

Exterior of Di Bruno Bros., 930 S. 9th St., Philadelphia, Pa., on Monday, April 1, 2024. The business includes five store locations. The Di Bruno product line includes around 65 products, with more planned for the future.The Di Bruno Bros. trademark and its branded products have been acquired by Wakefern Food Corp., a supermarket cooperative based out of Keasbey, N.J., which operates ShopRite locations.

A member of the Di Bruno leadership team has joined Wakefern as a vice president to help manage the brand as the cooperative plans to grow it.include oil, vinegar, crostini, spreads, and charcuterie. A 24-ounce jar of vodka cream tomato sauce costs $8.99, an 8-ounce spicy soppressata runs $9.99, and a one-liter bottle of Sicilian extra virgin olive oil costs $32.99, according to the company website., in a private transaction.

“The Di Bruno Bros. brand has a strong presence in the Philadelphia region,” said Stigers. “We look forward to taking this unique brand and experience to the next level.”

 

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