“Nike has always been a core part of who I am,” said Elliott Hill when the sportswear company anointed him chief executive last month. This was not pure spin. After all, Hill started at Nike as an intern. The appointment is a vote of confidence in the “CEO lifer”, a small cohort of top executives including General Motors’ Mary Barra; Dave McKay at Canadian bank RBC; and Walmart’s Doug McMillon, who have risen through the ranks of their companies over the course of many years.
Hill, for example, has worked in more than a dozen roles at Nike, from a member of the sales team specialising in sports graphics to vice-president of global retail. “The world’s largest are enormous, often have products that are very different, have multiple brand names multiple countries,” says Kimberly Whitler, associate professor of business administration at the University of Virginia’s Darden School of Business.
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