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Disney forms business unit for emerging tech

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WALT Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence (AI) and mixed reality, as the media giant explores applications across its film, television and theme park divisions.

WALT Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film, television and theme park divisions.

Reuters first reported Disney had formed a task force to study artificial intelligence and how it could be applied across the entertainment conglomerate.Various divisions within Disney are exploring applications for augmented reality , which places digital elements into the real world; virtual reality , which immerses the user in a simulated environment; and mixed reality, which combines both.Disney has been building expertise across the organization to capitalize on the emerging technology.

 

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