Sale of Moschino Beauty Business Helps Aeffe Return to Black

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The sale of Moschino's beauty business to Euroritalia helped parent Aeffe return to black in the first nine months of the year, but revenues were dented by luxury's slowdown.

‘s profitability but the slowdown in the luxury industry and challenges in its wholesale distribution impacted the group’s revenues in the first nine months of the year.

Euroitalia has been the licensee of the brand’s beauty products since 1987. Ever since, the companies launched key fragrances and commercial successes, ranging from Moschino by Moschino and the Cheap & Chic by Moschino scent, best known for its flacon shaped in Olive Oyl’s silhouette, to Glamourous Fruity Floral with its heart-shaped bottle and the teddy bear-shaped Toy 2. are going through a phase of changes.

Sales in Italy decreased 17.1 percent to 89.5 million euros, representing 43.1 percent of the total. The performance was dented by a 23 percent contraction of the wholesale channel and a 7 percent decrease in its retail network in the country. Revenues in America were down 15.3 percent to 11.9 million euros, with an incidence on turnover of 5.7 percent.

 

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