Big Alcohol’s Cannabis Beverage Push: Progress or Problem For Industry Leaders?

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As cannabis legalization becomes more widespread throughout the U.S., we can only expect to see additional companies in Big Alcohol break through the cannabis beverage market to diversify their revenue and make up for profit loss on declining alcohol sales.Here’s what we know: Having Big Alcohol in the corner of cannabis-infused beverages can help normalize the use of cannabis. It can also provide cannabis drinks to a wider audience and better distribution channels.

So what’s the answer to the question: Is Big Alcohol’s push into cannabis beverages more of a progress or a problem?challenges. What consumers should be wary of when purchasing cannabis-infused drinks is the ingredients, especially as more alcohol leaders step into the cannabis industry. If you’re looking to indulge in a cannabis seltzer for wellness benefits, make sure there are no harmful additives in the drink you choose.

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MAGA’S Marriage To Big Business — And Big TechJohanna Costigan is a writer and editor from New York. She covers US-China technology competition and policy. She has an MSc in Contemporary Chinese Studies from the University of Oxford. She graduated from Bard College with degrees in East Asian studies and Written Arts. She speaks Mandarin Chinese.
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