Elysium Investments deviates from the hyper-competitive, “dog-eat-dog” nature of new development in favour of a strategy called “collective serendipity,” where sellers are treated like joint-venture partners.By now, it’s abundantly clear that the Greater Toronto Area’s new condo market is not what it once was.
“Elysium’s focus, from the very onset, was clear: purpose-built rental is the future. Unlike the condo market, where bloated planning approval timelines create fleeting arbitrage and speculative chaos, it offers permanence, utility, and reason — housing as it was meant to be.” says Hassan. At a time when many developers are scaling back, Elysium has 4,000 residential units across five projects in the pipeline in Toronto alone, for a development value close to $3 billion. The company also has several sites currently under consideration. And that’s all to say that there’s much more to Elysium’s success than a commitment to purpose-built rental.
For instance, the company is poised to be in the student housing niche, which has been chronically underserved for decades. Hassan hints at plans to bring affordable, high-quality rentals close to major post-secondary institutions.
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