Why Cartier’s Parent Company Is Launching a High-End Furniture and Homewares Brand

Inside the Paris Design Week Installation That Puts the Spotlight on Emerging Talent, brings the same attention to detail and craftsmanship seen in its other offerings—including Van Cleef & Arpels, Alaïa, and Jaeger-LeCoultre—to the homewares sector. The 4 Best New Art Books to Add to Your Collection

“We wanted to provide independent artisans and makers with a way to distribute their work,” says CEO Annia Spiliopoulos, a jewelry and entertainment-industry veteran who cofounded the label with Hanneli Rupert, the current vice executive chair at thefor Creativity & Craftsmanship. The two met after Spiliopoulos joined the foundation’s executive committee to help shape its future vision.

Chommies design-forward dog accessories, Stella foosball tables, and fitness equipment from Fysik and Avora Life are also part of the brand’s assortment.Why is it important to return to this idea of slow making, or studied craftsmanship? I think it’s an opportunity. There’s a different sense of story in handcrafted items. People are interested in provenance and how that can bring them closer to people or nature, where most artisans get their materials from… All the energy that goes into that through materials, which are usually local and good quality, is passed on through the items to someone who is using it every single day.

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