Increasingly, companies are being pressured to decouple from regions that customers, employees, politicians, advocacy groups, and even leaders deem politically fraught. This can pose a dilemma for executives, as research both shows that fast decision-making is vital, but some circumstances require deliberation and care.
Business and brand value initially took a hit, but CEOs still feel good about having done the right thing. 6. Crisis offers an opportunity to rethink and restructure.Rising tensions between the U.S.
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