Zion sues marketing company

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A lawsuit filed Thursday in U.S. District Court in Greensboro says the star player should be allowed to void his contract with Florida-based Prime Sports Marketing LLC. #NBA

RALEIGH, N.C. — Former Duke star Zion Williamson is suing to terminate his contract with a sports marketing company, saying the agency violated the state’s sports agent law.

Williamson announced April 15 he was leaving Duke after one season to enter the NBA draft. According to the lawsuit, the five-year contract he signed five days later with Prime Sports did not contain notice that he would lose his college eligibility upon signing, and did not contain a disclaimer allowing him 14 days to cancel. Both are required under the North Carolina Uniform Athlete Agents Act.

Creative Artists Agency announced May 30 that it had signed Williamson, the Associated Press college player of the year this season. Klein said in a statement that Prime Sports “blatantly violated the North Carolina statute specifically designed to protect student athletes” and that the agency’s “continued threats against Mr. Williamson made necessary the filing of this lawsuit.”

 

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