When Dubai-based content creator Mahmoud Sidani, popularly known as Mr.Moudz to his nearly 1 million social media followers, launched hisByMoudz at That Concept Store at Mall of the Emirates earlier this month, it sold out twice within the first week. He credits his success to the power of authentic digital connections.
ByMoudz launched with two signature scents: June Child, which incorporates bergamot and Bulgarian rose, and Sapphire, an elegant blend of saffron and agarwood. The response exceeded all expectations. While his audience is across platforms, Sidani said his strongest community for fragrance purchases has been on Snapchat. “I have been promoting the brand mainly on Snapchat. It’s such a strong platform for me,” he explained, saying the conversion for sales is nearly 20 times that of Instagram for ByMoudz.
This collaborative approach continues to shape future releases, making his followers active participants in the brand’s evolution. His approach to follower engagement has been consistent since he became a content creator. “People are often surprised, but I’ve always tried to personally respond to each message. I owe so much of my success to them. They are like family.”
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