Shanghai: Spanish Director Oriol Paulo on Cracking the China Market With Inventive Thrillers

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The Barcelona-based director discusses his approach to genre filmmaking and how his movies earn 10 times more in the Middle Kingdom than they do at home in Spain.

Barcelona-born director Oriol Paulo has done what few European filmmakers have managed to achieve: he’s cracked the Chinese market., which grossed a respectable, if hardly outstanding $3.9 million in Spain, earned $26 million in China. In April of this year, his follow-up, the time-travel mystery was a flop in Spain, making less than $900,000 on its initial release via Warner Bros.

Your films have done well on Netflix and better outside Spain than inside. Do you chalk this up to culture, a question of tastes or maybe a lack of industrial support for their exhibition and promotion? You have a curiously large and seemingly faithful audience in China. How would you say Chinese audiences differ from, for example, Spanish audiences?

 

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