But others are more dubious. Peter Tatchell has been a mainstay of Britain's gay rights movement for nearly 50 years. He was on the first marches; carried a banner on the first Pride parade - an event that was long on protest and short on carnival.
"At the moment sadly the community groups are sidelined because the big corporates are so powerful and so rich that they can provide the funds for the floats to dominate the parade."His fear is that, by turning Pride into a carnival, that serious messages are obscured - that the original basis of the event has become marginalised.
"Quite clearly Pride needs to reflect that unfinished business. The challenges we still face and sadly I think today the protest element, the human rights dimension is being lost. It's being swallowed up by corporate commercialisation." "What the involvement and support of brands and business allows us to do is to celebrate and grow and progress in a bigger way," said Dan O'Gorman, Pride in London's director of strategic partnerships."We've got a voice now in areas that we didn't have before."
I see what you did there 😉
lgbt pride Stonewall50 WorldPride StonewallDay Cosmetics firm Smashbox decided to jump on the marketing bandwagon without explaining what it has done to fight for equality since Stonewall - my response below:
At a certain point, when Raytheon and the NSA come out in your support, you can no longer claim to be part of the counterculture. Pride now seems to be entirely misappropriated by the establishment
It's all great getting support as long as the brand's involved are genuinely supporting LGBT+ by donating to a charity & don't have a history of homophobia. For example if Coors beer started rainbowing it up there would definitely be an issue.
Or is it all just a lot of nonsense. Nobody cares, we all go about our lives without a thought for other people's preferences. Right up to the moment people demand to be seen as different.