The 100-hour weeks, intense culture, and divisive hires that made Deliveroo a $2 billion business with backing from Amazon

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Deliveroo's rapid expansion has not been without growing pains, with insiders describing divisive hiring decisions and HR complaints.

, which has concerns that the two companies could be planning a monopoly-making merger. Both deny this the case. That the Competition and Markets Authority swooped underlines Deliveroo's dominance in Britain.

Shu has flirted with selling the company and sources speculated that he would accept an offer at the right price, even though his official position is that Deliveroo is not for sale. Either way, the Amazon deal is a sign of Deliveroo's increasing maturity and could signal the start of a deeper relationship, even if it hasWhile Deliveroo is proudly claimed by the UK as a British startup, its founders are actually American.

While Orlowski concentrated on the tech, Shu focused on the concept of building out a network of delivery riders, initially doing food deliveries every day himself and persuading friends from the banking world to order food from his app.Early backers thought the idea was crazy, but were eventually persuaded by Shu's simple sell: food delivery is a huge potential market, because most people need to eat three times a day.

The person added:"He's raised far more money than he thought he needed to for his business, and it's incredibly operationally intense and challenging, which he didn't plan on. Competing with Uber isn't the easiest life in the world but, despite all that, he's grown the business and attracted Amazon as an investor."

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