Jay-Z Joins Cannabis Company as Chief Brand Strategist

Jay-Z performs during the Global Citizen Festival: Mandela 100 at FNB Stadium on Dec. 2, 2018 in Johannesburg, South Africa.

Jay-Z is officially turning his business mind to a new venture, the legal weed industry. Cannabis companyAccording to a release on their, Jay's position revolves around creative decisions, outreach efforts and strategy, while also working on a bigger scale to improve on social justice issues involved in weed legalization, including previously incarcerated people. He will do so via “advocacy, job training and overall employee and workforce development.

“Anything I do, I want to do correctly and at the highest level,” Jay-Z said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”

A number of other rappers have dipped their toes into the weed industry, including Snoop Dogg, 2 Chainz and Wiz Khalifa, who all have their own strains.

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He for sure knows how to sell it

wake (up) & bake, hov smokeweedeveryday

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Jay Z Partners With Cannabis Company Caliva, Named Chief Brand StrategistJay Z, who infamously started out dealing crack and drugs in Brooklyn’s notorious Marcy Projects before becoming a successful rapper and entrepreneur, has entered into a long-term partnership with … gocaliva If it’s not black owned, don’t care gocaliva Yea they want celebrities to endorse their brands like JayZ's kush & Willie weed, and Snoop dog's Gin & juice Cbd oil...lol gocaliva Thank You Hovah!
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Jay-Z Partners With Cannabis Company as Brand StrategistThe rapper says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development. Get this mans attention and tell him we need asvpxrocky back Wow, I didn't know Jay-Z had a creative writing degree from Ithaca College Bad move when smart people get behind Cannabis. Cancer is caused by Ghosts but gastrointestinal inflammation and damage is real and can be caused by eating stupid things, like plants that are not edible like some mushrooms and Cannabis
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