The deal would have created the UK’s biggest supermarket chain.But in its final report, published in April, the CMA found that the joining of the two supermarkets would result in reductions in the quality and range of products available and lead to fewer online delivery options, creating a poorer overall shopping experience.
This lack of competition would affect shoppers across the country, according to the CMA, not just those in areas where Sainsbury’s and Asda stores overlap., wasn't considered enough to allow the merger to go ahead. Stuart McIntosh, chair of the inquiry group, said: “It’s our responsibility to protect the millions of people who shop at
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