Macy’s and Forever 21 got accused of fat-shaming this week — and experts say retailers are far from truly getting the plus-size market

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Those body-shaming Macy’s plates and Forever 21 sending everyone Atkins diet bars are just the tip of the iceberg.

Both Macy’s M, -2.06% and Forever 21 have been backpedaling from accusations of body-shaming this week.

— Macy's July 22, 2019 Forever 21 has also had to apologize for offending customers this week after it packed low-carb Atkins bars in their shipments. Several shoppers accused the retailer of including the unsolicited diet products in online orders for plus-size clothing in particular, although the company confirmed to Shape that the SNC-Lavalin-owned SNCAF, -1.51% Atkins bars went to all online customers as a free test product.

— elizabeth 🌱 • is drafting • July 23, 2019 Now, both of these companies have certainly made efforts to become more size-inclusive, such as Macy’s increasing its plus-size apparel lines by 20.4% in 2018, and carrying a selection of clothing styles up to a size 24W. Forever 21 expanded its plus-size styles in 2017, including teaming up with plus-size model and body activist Lulu Bonfils.

But it’s only been able to go so far. For instance, many plus-size models are only “ever so plus-size,” Baker noted. They are a size 10, 12 or 14, whose figures still mirror the “ideal” body by having “a Coke-bottle shape where it kind of nips in at the waist,” she said, rather than showing someone who is a size 20.

Advertising campaigns also often miss the mark. Earlier this year, “The Good Place” star and body activist Jameela Jamil called out Avon AVP, +0.00% for printing a brochure that featured a laughing woman and the text, “Dimples are cute on your face .”

 

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Just re name yourself Forever Size 21 and you'll be fine....

30 million Americans have diabetes. So obesity is obviously a problem.

tomleykis

Al Bundy ( of married with children)Shames fat women Regularly, with NO REPERCUSSIONS.. how is this possible? 🤔

how do I get a set these are hilarious!

They work if you follow the rings🤡👹

I think every buffet in America needs these plates. Lol

Body shaming? Oh come on. Their portion controls. Good for them. Americans eat WAY WAY more then they should. Their portions are HUGE for pete's sake. Read the labels on foods and you'll see what a portion should be. Travel and many places feed you 'normal' sized portions.

It’s glorious. Stop celebrating fatness

the earliest use of the word i found

Im so done with the term “experts” stfu already. Forever21 did not fat shame, if anything they were giving out healthy snacks. Get over it! Bet you ate it

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