10 ways to reinvent your business in the digital age

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SPONSORED | Business leaders shared observations, lessons and insights at a Business Day Dialogue in partnership with IBMMEA Read more.

IBM SA country general manager Hamilton Ratshefola called on John Granger, senior vice-president of cloud application innovation at IBM Global Business Services, to speak about IBM’s transformation journey.Granger said: “We’re a 108-year-old company, but there’s a lot more to IBM than simply hardware. Our history has been one of reinvention.”

“We’ve put a lot of focus on agile and on cultural change – and in reskilling and bringing new talent into our organisation,” he said.“But as you adapt to all those shifts to ensure that you continue to be relevant, the one important lesson that applies to any company in any industry is your reputation and integrity,” Granger said.

Defne Tozan, general manager at IBM Global Technology Services, Middle East and Africa, said IBM valued continuous learning: “For us, it is really important that we reskill and upskill our teams so that they can serve our clients for the future. We are using technology and tools to help our employees reskill.”Panellist Michael Cowen, CEO of What’s the Future, said companies had to focus on the customer experience.

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