Female founders say that amid the fertility tech boom, investors are still more willing to put money into male-focused health companies

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By one investor's accounting, more than $321 million in venture funding has gone to fertility startups in 2019.

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"Even in femtech, guys are raising more money than women," NEA partner Vanessa Larco told Business Insider. Still, many of the startups in the space are still very much in their early stages, Larco says, and it's no coincidence that Ro and Hims are the two largest fertility startups that have progressed past the seed stage.

On the flip side, founders say that being focused on women's health can confound male investors, who don't grasp the issue as intuitively. Some fertility startups and founders tell us that they feel that pitching women-focused fertility solutions to male investors can make it that much harder to raise a round.

"There is not as much supply as there is demand for a lot of reasons, but that means you can command expensive price tags for treatments," Larco said."If you want to invest in high-margin industries, this is it. We know there are tailwinds." , after attempting to navigate the world of IVF and surrogacy options. In September, he and his husband will have two children born via two separate surrogates.

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